How to Use Bing Image Creator: A Beginner's Guide to Bing’s AI Image Generator

Microsoft Bing Image Creator helps you create unique images based on text prompts using DALL·E. It is also built into Microsoft Copilot/Bing Chat, making it convenient to generate AI images directly within the chat window. Let's learn how to use it in this article.
by Josephine Loo ·


    Artificial Intelligence (AI) has revolutionized the way how digital art and images are created. With the help of the text-to-image model, DALL·E, anyone can create stunning digital art without any prior artistic skills. In this tutorial, we will show you how to use Bing Image Creator, a tool that utilizes DALL·E to help you create images of any style simply by using words.

    What is Bing Image Creator

    Bing Image Creator is an AI image generator developed by Microsoft. It allows you to create AI images easily using DALL-E, OpenAI’s text-to-image model without a ChatGPT Plus account or using the API.

    There are a few ways you can use/access the Bing Image Creator:

    • Image Creator page - Visit the Image Creator page and create a free account. From there, you can enter prompts to generate AI images.
    • Copilot/Bing Chat - As Bing Image Creator is built into Copilot (previously known as Bing Chat), you can generate images by entering prompts in the chat.
    • Microsoft Edge - Bing Image Creator is also accessible in the Copilot sidebar of Microsoft Edge. Simply open the sidebar and enter prompts in the Copilot chat to generate images.

    🐻 Bear Tips:  The images generated by Bing Image Creator are for legal personal, non-commercial use only.

    How to Use Bing Image Creator

    Step 1. Navigate to Bing Image Creator

    You can access the Bing AI Image Creator by navigating to the Image Creator from Microsoft Designer page.

    Bing Image Creator from Microsoft Designer page.png

    Step 2. Create an Account

    You need a Microsoft account to use the Bing Image Creator. If you don’t have one, create a new account and sign in to your account to continue.

    Bing Image Creator - signing in to your Microsoft account.png

    Step 3. Enter Your Prompt

    Once you’re signed in, enter a detailed prompt to describe the image you want to create.

    Bing Image Creator - entering a prompt to create an image using AI.png

    Step 4. Generate Images

    Click the “Create” button to start generating images. Bing Image Creator should generate 4 different images based on your prompt.

    Bing Image Creator - result.png

    How to Use Bing Image Creator in Copilot/Bing Chat

    Copilot (previously known as Bing Chat) is an AI-powered assistant that can help you browse the web, chat, and create texts and images using the GPT-4. To create an image using Bing Image Creator in Copilot, follow these steps:

    Step 1. Navigate to Copilot

    Open a browser window and visit Bing. Click on the "Chat w/ GPT-4" button to access the web-based chat.

    Bing Image Creator in Bing Chat.png

    You can choose a conversation style between “Creative”, “Balanced”, or “Precise”.

    Bing Image Creator in Bing Chat - choose a style.png

    Step 2. Create an Account

    While you can use Copilot without an account, creating an account is necessary to use Image Creator in Copilot. Otherwise, you will be prompted to sign in.

    Bing Image Creator in Bing Chat - prompt to sign in.png

    Step 3. Enter Your Prompt

    Once you’re signed in, enter a detailed prompt in the chat to describe the image you want to create.

    Bing Image Creator in Bing Chat - enter your prompt.png

    Step 4. Generate Images

    After sending the message, it will take a while to generate the images based on the prompt. The result will be shown in the chat when the image generation is done:

    Bing Image Creator in Bing Chat - result.png

    🐻 Bear Tips: When using Microsoft Edge, you can follow the same steps to generate images using Bing Image Creator in Copilot from the browser’s sidebar.

    Tips to Improve the Accuracy of Image Generation

    Besides the type of AI image model used, the details provided in the image generation prompt play a major factor in generating an accurate image. To get better results, consider the following these tips:

    • Be specific - Provide detailed and specific prompts to give the AI more information. For example, instead of saying "a girl," specify "a happy 5-year-old girl.”
    • Specify a style - Include the desired visual style in your prompt, such as "watercolor," "Disney", "abstract,", etc. to guide the AI in generating images in a specific style.
    • Provide examples - If you have reference images or examples that demonstrate the style or elements you want in the generated image, attach them to your prompt in the Copilot chat.
    • Experiment with prompts - If you're not satisfied with the initial results, try different variations of the prompt to see if it produces better images. Iterate and refine the prompt until you get the desired outcome.

    Generating an AI Image with Text on It

    While Bing Image Creator does a good job at creating various styles of images based on prompts, it does not support direct text overlay and the results are unreliable. There are often spelling mistakes in the images generated.

    “How” is spelled wrongly in the image below:

    A picture of a cup of latte with a rosetta with the word 'How to Pull a Rosetta Latte Art' on the image.jpeg

    “Latte” is spelled wrongly in the image below:

    Bing Image Creator - entering a prompt to create an image using AI - 3.jpeg

    And in the image below, “pull” and “latte” are spelled wrongly:

    Bing Image Creator - entering a prompt to create an image using AI - 2.jpeg

    However, you can use other image editing tools like Canva, Pixlr, or even your machine's built-in editor to add text to the generated images manually.

    Using Bannerbear API

    If you’re using the images for blogs, podcasts, product images, video thumbnails, etc., and would like to have information like the article title, product name, or author name on it, you can automate the text addition with Bannerbear.

    This method requires some technical knowledge but offers a more streamlined approach for adding text to images. For example, you can add the article’s title to the image automatically by pulling the title from your CMS and passing it to Bannerbear to overlay the text.

    Here’s an example of the result:

    Image created using Bing Image Creator and Bannerbear.png

    You can try adding different texts to the image above by replacing Hello+World in the URL below with other texts:

    Enter the URL in the address bar and you will see the image with the text added. If you replaces Hello+World with Good+Morning, you will get the image below:

    For more detailed instructions, you can refer to some of the tutorials below:

    About the authorJosephine Loo
    Josephine is an automation enthusiast. She loves automating stuff and helping people to increase productivity with automation.

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    How to Use Bing Image Creator: A Beginner's Guide to Bing’s AI Image Generator
    How to Use Bing Image Creator: A Beginner's Guide to Bing’s AI Image Generator