LinkedIn Link Preview Tool

See how your link will look when you share it on LinkedIn. Check which meta tags LinkedIn reads, and fix your preview before you post.

Preview Your Link

Preview Your Link

Enter a URL. The tool fetches the page, reads its Open Graph meta tags, and shows the post the way LinkedIn shows it.

Peter Smith
Marketing Manager at Acme
5h ·
Just sharing this
👍 11735 comments · 4 reposts

Click the name, headline or comment to edit them. Click the photo to change it.

Tags LinkedIn will use

Preview a URL to see which meta tags LinkedIn reads for this post. For each field, LinkedIn uses the first tag in the list that has a value. The Open Graph tags come first, then the standard HTML tags.

usedfound, not usednot found

What Is a LinkedIn Link Preview?

When you share a link on LinkedIn, LinkedIn shows a preview with an image, a title and the domain. It builds the preview from the Open Graph meta tags of your page.

A good preview makes people stop and click. A bad one, with no image or the wrong title, looks careless and gets scrolled past.

A LinkedIn link preview has:

  • An image from og:image, shown at 1.91:1.
  • A title from og:title, up to two lines.
  • The domain of the page.

LinkedIn does not show the description in the feed. Without Open Graph tags, LinkedIn takes the HTML title and any image it finds on the page.

How to Add LinkedIn Meta Tags

LinkedIn reads the standard Open Graph tags. Add these tags inside the <head> of each page, change the values for each page, and use full URLs.

<meta property="og:title" content="Your page title">
<meta property="og:description" content="A short summary of the page.">
<meta property="og:image" content="https://www.example.com/images/card.jpg">
<meta property="og:image:width" content="1200">
<meta property="og:image:height" content="627">
<meta property="og:url" content="https://www.example.com/page">
<meta property="og:type" content="article">
<meta name="author" content="Your Name">

Copy the Tags

og:title
The title of the preview. LinkedIn shows up to two lines, so keep it under about 70 characters.
og:description
A summary of the page. LinkedIn does not show it in the feed, but other apps do.
og:image
The full URL of the preview image. See the image sizes below.
og:image:width and og:image:height
The size of the image in pixels. They help LinkedIn show the image without a delay.
og:url
The canonical URL of the page.
og:type
The type of content, for example website or article.
author
The name of the author. LinkedIn can show it on article posts.

These are the same tags that Facebook reads, so one set of tags works for both networks. The preview tool above shows which tag LinkedIn uses for each field.

LinkedIn Link Preview Image Size

Use the right size, and LinkedIn shows your image sharp and without awkward cropping.

Recommended sizeAspect ratioMinimum widthMaximum file sizeFormats
1200 × 627 px1.91:1200 px5 MBJPG, PNG, GIF
  • Use the full size: an image smaller than 1200 × 627 px can look blurred, or show as a small thumbnail.
  • Full URL: the image URL must start with https://. LinkedIn does not read relative paths such as /images/card.jpg.
  • Keep text in the center: LinkedIn crops images that are not 1.91:1, so do not put important text or logos near the edges.
  • Keep the page fast: LinkedIn stops waiting for a slow page, and then shows no preview.
  • One image for every network: a 1200 × 630 px image also works for Facebook and X.

Why Is My LinkedIn Link Preview Wrong?

The common problems with LinkedIn link previews, and how to fix them

Why does LinkedIn still show my old image or title?

LinkedIn caches the preview for a URL, usually for about seven days. After you change your tags, open the LinkedIn Post Inspector, enter the URL and click Inspect. LinkedIn then reads the page again and updates the preview for new posts. The Post Inspector needs a LinkedIn login.

Why is my image not showing on LinkedIn?

The usual causes are:

  • The og:image URL is relative (/images/card.jpg). Use the full URL, with https://.
  • The image is larger than 5 MB, or it is an SVG.
  • The image server blocks LinkedIn’s crawler (LinkedInBot), for example with hotlink protection or bot protection.
  • The page is slow. LinkedIn stops waiting after a few seconds, and then shows the link with no preview.
Why does LinkedIn show a small image or crop my image?

LinkedIn shows link images at 1.91:1. An image with a different shape is cropped, and a small image looks blurred or shows as a thumbnail. Use an image of at least 1200 × 627 px. The preview tool above measures your image and warns you when it is smaller.

Why does LinkedIn not show my description?

In the feed, LinkedIn shows only the image, the title and the domain. Facebook and the X summary card show the description, so keep og:description for them, but put the important words in og:title.

Why does LinkedIn show the wrong title?

LinkedIn uses og:title first, and the HTML <title> only when og:title is missing. Many sites add the site name to <title> but not to og:title, so the two can be different. Preview the URL above: the Tags LinkedIn will use panel shows which tag LinkedIn uses.

Can my site block LinkedIn from reading the preview?

Yes. LinkedIn fetches the page with a crawler called LinkedInBot. Make sure that robots.txt, your firewall and your bot protection (for example a challenge page from your CDN) let it through. LinkedIn does not run JavaScript, so the tags must be in the HTML that the server sends.

Do LinkedIn, Facebook and X use the same tags?

LinkedIn and Facebook both read Open Graph tags, so one set of tags works for both. X reads its own twitter:* tags first, and Open Graph tags when they are missing. Check each network with our Facebook preview tool and Twitter card preview tool.

How is this tool different from the LinkedIn Post Inspector?

This tool needs no login and shows the preview at once, with a list of the tags that LinkedIn uses for each field and the size of your image. The Post Inspector shows the preview that LinkedIn has in its cache, and it is the only way to refresh that cache.

Auto-Generate LinkedIn Preview Images with Bannerbear

Design one template, and Bannerbear makes a custom preview image for every page of your site, with its own title, author and photo.

Explore the Image API

On LinkedIn, the image is most of the preview, so a custom image with your title on it gets more clicks than a generic logo. Bannerbear fills your template with the page's data, and gives you an image URL to put in og:image.

Step-by-step guides:

Sharing on other networks too? Check your link with the Facebook preview tool and the Twitter card preview tool.

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