Best Image Sizes for Social Media [2022]

The latest Social Media Image Size guide for 2022. Learn what image formats are required for each platform to succeed in your next creative visual campaign.
by Tamryn Mounier · April 2022


    Here's the scenario: you're uploading a graphic to social media but something gets cropped off strangely. Maybe a face is cropped out, or the logo of your business is cut in half. Why did this happen? Because you used the wrong size of image for that social platform. Here's the full list of recommended social media image sizes for all platforms in 2022.

    Linkedin image sizes

    Linkedin is an ideal platform for professional networking and business promotion. Therefore, image consistency for promotion is key to increasing engagement and brand authority.

    Business page image sizes:

    • LinkedIn Company logo size: 300 x 300 pixels
    • LinkedIn Business Cover Image: 1128 x 191 pixels
    • LinkedIn Sponsored Content Image: 1200 x 627 pixels
    • LinkedIn Blog Post Link Image: 1200 x 627
    • Square logo:  60 x 60 pixel

    Linkedin company Image Size guide

    Personal image sizes:

    • LinkedIn Profile Image: 400 x 400 pixels
    • LinkedIn Cover Image: 1584 x 396
    • LinkedIn Post Image Size: 1200 x 627
    • Maximum Personal LinkedIn video length: 10 minutes «««< HEAD

    Instagram Personal Image size guide

    Instagram image sizes

    Instagram is a whole gallery of images, in fact, images are the main form of communication on this social media platform. Therefore, maintaining quality images is essential to build a strong brand presence.

    • Profile Picture: 320 x 320 pixels
    • Instagram Story Size: 1080 x 1920 pixels
    • Instagram Photo Size: 1080 x 566 pixels (landscape), or 1080 x 1080 (square), or 1080 x 1350 ( portrait)
    • Instagram Highlight Thumbnail Size:  161 x 161 pixels
    • Instagram Ad Size:1080 x 566 pixels (landscape ) or 1080 x 1080 ( square)

    Instagram image size format guide

    Instagram Image media profile size

    Twitter image sizes

    Images on Twitter are a great way to disrupt the mindless scrolling of a user, and instead catch their attention with quality images.

    • Twitter Profile Picture Size: 400 x 400 pixels
    • Twitter Banner Size: 1500 x 500 pixels
    • Tweet URL and image Size: 800x 418 pixels
    • Twitter Card Image Size: 120 x 120 pixels ( minimum)
    • Twitter Single Image Size: 1200 x 675 pixels

    Twitter Image media size guide

    Facebook image sizes

    Images posted on Facebook require the ideal media sizes, otherwise, they risk being stretched or missing important pieces of information. Moreover, the correct and consistent image size will help improve the brand’s authority on the platform.

    • Facebook Profile Picture Image Size: 170 x 170 pixels
    • Facebook Cover Image Size: 820 x 312 pixels
    • Facebook Post Image Size: 1200 x 630 pixels
    • Facebook Stories Size: 1080 x 1920 pixels
    • Facebook Event Image Size: 1920 x 1005 pixels

    Facebook Ads size:

    • Facebook Feed Ad Size: 1080 x 1080 pixels
    • Facebook Marketplace Ad Size: 1080x 1080 pixels
    • Facebook Story Ad Size: 1080 x 1080 pixels
    • Facebook Column Ad size: 1080 x 1080 pixels

    Facebook image size guide

    Youtube image sizes

    More often than not, your thumbnail will be directly responsible for viewers catching interest in the content of your video. Therefore, it is essential to create appropriate thumbnail sizing and formats.

    • YouTube Profile Image Size: 800 x 800 pixels
    • YouTube Channel Cover Size: 2560 x 338 pixels
    • YouTube Video Size: 1280 x 720 pixels
    • YouTube Thumbnail Size: 1280 x 720 pixels

    Youtube image size guide

    Pinterest image sizes

    Pinterest is a great way to gain brand awareness. The best medium is by creating beautiful images that convey your brand goals.

    • Pinterest Profile Image Size: 165 x 165 pixels
    • Pinterest Profile Cover Photo: 800 x 450 pixels
    • Pinterest Square Image Pin Size: 1000 x 1000 pixels
    • Pinterest Image Size: 1000 x 1500 pixels
    • Pinterest Story Pin Size: 1080 x 1920 pixels
    • Pinterest Ad Size: 1000 x 1500 pixels, 2:3 ratio

    Pinterest image size guide

    Tik Tok image sizes

    Tik Tok is a fun platform to create and distribute content. Videos that follow the native video dimensions have a higher chance of being rewarded by the algorithm and increase the potential of going viral.

    • Tik Tok Profile Image Size: 200 x 200 pixels
    • Tik Tok Video Size: 1080 x 1920 pixels

    TikTok image guide size

    Google My Business image sizes

    Google My Business is a direct reflection of your business practices and product offers. Therefore, paying close attention to what your images represent is highly important for  good first impression.

    • Google My Business Logo Image Size: 250 x 250 pixels
    • Google My Business Cover Image Size: 1080 x 608 pixels

    Google my business image size guide

    Why is Image Size Important?

    Image size varies from one platform to another, and as such it can be confusing. However,  formatting your images reduces the stress of having to resize images and continuously guessing which format works.

    Moreover, choosing the right image size helps maintain the quality of an image, without the risk of stretching or missing pieces of information.

    Correct image size will be seen as native to the respective social media platform, which will be favored by the algorithm.

    Therefore, keeping up to date, and maintaining the correct media format for each piece of content is necessary for image quality, brand professionalism, and increased engagement.

    About the authorTamryn Mounier@TamrynMounier
    Tamryn specializes in inbound marketing for High-growth SaaS start-ups. She is interested in the role technology plays in business development and social integration.

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    Best Image Sizes for Social Media [2022]
    Best Image Sizes for Social Media [2022]